Jean-Noel Kapferer Strategic Brand Management: New Approaches To Creating And Evaluating Brand Equity
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Binding : Gebundene Ausgabe, Label : Free Press, Publisher : Free Press, NumberOfItems : 1, medium : Gebundene Ausgabe, numberOfPages : 341, publicationDate : 1994-03-14, authors : Jean-Noel Kapferer, ISBN : 0029170451
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